Designing the identity for four decades of WW+P and animation for mile-stone event at National Portrait Gallery, London.
Client
WW+P
Role
Graphic Designer: Logo Design, Brand System Design & Motion Design
Deliverables
Brand Identity Design
Brand System Design
Strategic Motion Design
Three Storey High Projected Installation
Event Collateral
Branding, animation strategy and three-storey high animated installation projected for a milestone event at National Portrait Gallery.
A commemorative brand identity system to mark the 40th anniversary of WW+P Architects and installation at the National Portrait Gallery.
The identity is carried by a symbolic logo which symbolises 4 decades of success and progress in the industry. The identity itself expands as a narrative device and literal timeline. The identity operates across multiple contexts, from print and digital applications to spatial environments.
Deconstructing the ‘+’ symbol from the WW+P logo leaves four distinct pillars.
The new logo functions not only as a logo, but a time-line. Each pillar stands for one decade of WW+P.
Heritage, visual references taken from core brand artifacts from 40 years ago.
