MOTION DESIGN
Motion design for branding.
With Adobe After Effects & Premiere Pro.
Today, how a brand moves is just as important as how it looks. Motion adds depth, clarity, and emotion to brand communication — it's a tool that can convey personality, reinforce identity, and guide user experience.
To articulate motion design principles with clarity and intention, I've developed both technical skills and strategic understanding through ongoing training and hands-on practice. I approach motion not just as decoration, but as a thoughtful extension of a brand’s core message.
The following animated loops demonstrate key principles of animation in action. Each piece began as a concept — explored through sketches and storyboards — and was then developed into a full animation using a variety of techniques and tools.