Brook Mill Market

In response to a brief which required a brand that works for the ‘Greater Good’, led me to think about food for all of the good and bad it can bring to humanity and the planet.  Hosting a workshop with an elderly learning group and discussing with them their memories of food in Dundee, I realised that the food system had changed a lot over the years. Following further research, I proposed a hypothetical food market in a derelict jute mill in Dundee. This would be a market based on a food system which is inspired by a war time attitude to food.  

 

The result of this was a brand which is as relevant to today’s Instagram generation as to its war-time inspired history.