BBC Astronomy Week

Interested in science, all things questionable and bizarre, I decided as part of my final year to create my own self- directed brief.  I was inspired by Carl Sagan, Neri Oxman and many others across disciplines who have used science, design and communication in tandem to convey ideas and theories to the general public. Following rigorous research, I discovered that many of the problems we face on planet Earth can be solved by looking to the stars.  Therefore, a celebration for National Astronomy Week via a national media broadcaster seemed like a good place to start.

 

Brief: BBC are launching ‘Astronomy Week’ in order to allure a young, contemporary audience into the modern world of science. An animated, branded and strategic marketing campaign is required. Now get to work.

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Outcome: A modern copy driven brand which combines the ordinary with the extraordinary.